All Speakers Speaker Ildefonso Olmedo Position: Chief Digital Officer Company: Santander UK Chief Digital Officer for Santander in the UK. Responsible for Digital Channels, Assisted Channels and Customer Interactions including Marketing and CRM platforms. Also looking after R&D / Innovation as well as delivering high profile innovation programmes – OnePay FX, the blockchain-based international payments service to retail customers or genAI in Contact Centre, etc. MBA at Tongji (Shanghai) and UCI (California) and having worked in Europe, America, Asia. I have also been an influential figure in the continued Digital Transformation of Santander I have a master on network and telecommunications engineering, 2nd national award. Certified AWS cloud architect and led the design of the cloud patterns to move banking services into cloud. Blockchain Masters in Blockchain at Stanford 7 years ago and again in 2022. I’m part of the Stanford blockchain club and is currently working on web 3.0 PoCs such as Digital Trust protocol that he open sourced almost 5 years ago after presenting at the OSSF in New York Sessions Wed 12 Jun 15:50 - 16:30 Digital Marketing Planet CLEAR CHANNEL All type of tickets Transforming customer engagement: the intersection of exponential tech and innovation